About Boomer Star Media
Boomer Star Media was founded to bring clarity to the chaotic world of digital
advertising. Led by EC Umberger, an industry veteran with over 30 years of experience in media and
analytics, we offer more than just marketing services—we offer a roadmap to modernization.
EC’s background includes managing top-tier accounts for major networks like CBS and NBC and
delivering rigorous data insights at Nielsen Media Research. Today, we combine that “old school.”
relationship-building with “new school” technology. Whether you need precise digital marketing, data
storytelling to understand your audience, or a consultant to guide your team through AI culture adoption
and implementation, Boomer Star Media is your partner in future-proofing your business.
About Info
Boomer Star Media establishes itself as a premier strategic partner for Small and Medium-Sized
Businesses (SMBs) navigating the complex intersection of modern digital marketing and the emerging
Artificial Intelligence revolution. Our core mission is to democratize enterprise-level growth strategies for
local businesses by offering a comprehensive suite of Digital Marketing services powered by robust data
insights. We recognize that for many SMBs, the rapid evolution of technology can be overwhelming;
therefore, Boomer Star Media serves as a bridge, delivering tailored solutions that include targeted
digital advertising, social media presence, content creation and management, and audience growth
strategies.
Beyond standard marketing, we differentiate ourselves through a specialized focus on the
future of business efficiency: AI Consulting, AI Implementation, and AI Culture Adoption. We do not
simply install tools; we guide organizations through the cultural shift required to leverage AI effectively,
ensuring that automation and data analytics enhance, rather than replace, the human element of their
business. By leveraging a world class platform, we aim to deliver a seamless, scalable client experience
that turns data into actionable revenue growth, ensuring our SMB clients remain competitive in an
increasingly digital-first economy.
The strategic vision of Boomer Star Media is driven by EC Umberger, a seasoned industry veteran with
over 30 years of experience driving revenue growth in media and analytics. EC brings a unique, highlevel perspective to the SMB market, with deep-rooted expertise in traditional broadcast media sales and
planning, having managed major accounts for local broadcast stations such as CBS and NBC. His
transition from traditional media to advanced data analytics was solidified during his tenure as an
Account Director at Nielsen Media Research, where he managed millions in annual billing and mastered
the art of data storytelling and consumer behavior strategy with his national digital publisher clients. This
background ensures that Boomer Star Media’s strategies are not based on guesswork, but on the
rigorous data analysis standards used by national conglomerates. Currently, EC is pivoting this wealth of experience into the cutting edge of technology, actively pursuing certifications in AI Consulting and Data
Specialization and AI Cultural Adoption to help clients develop strategic roadmaps for AI integration. His
unique blend of consultative selling, “old school” relationship building, and modern data proficiency
positions Boomer Star Media as a uniquely qualified guide for businesses ready to evolve.
Be the Star in Your Future
Strategic Transforming AI Results
You know AI is the future, but getting there feels overwhelming. You’re bombarded by thousands of tools and conflicting advice. What’s actually possible for your business? You worry about the cost, the disruption, and whether it will change the very core of your company’s culture. The effort feels huge, and the path forward is anything but clear.
You’re not alone. Many leaders of small to medium-sized businesses feel this tension. They see the promise of becoming more profitable, productive, and powerful, yet they’re hesitant to take the first step. They’re afraid of making the wrong choice, of the systemic impact on their teams, and of losing the human element that makes their company unique.
This is where we come in. We don’t believe in a one-size-fits-all approach. We partner with you to navigate the complexity and focus on what truly matters: a clear, strategic path to success. We help you cut through the noise, showing you what’s possible and how to get there without sacrificing your company’s values.
Let’s transform that hesitation into momentum. We’ll show you how to leverage AI to become the STAR in your industry.
Scale Your Company
Core AI Consulting Services
1. Assessments
Where do you even begin? Before you can accelerate, you need to know your starting point. Our Future-Proofing & AI Readiness Assessments are designed to give you that crucial baseline. We take a deep dive into your current operations, technology, and culture to understand exactly where you are and where you want to go. This isn’t just a review; it’s a strategic analysis that provides clarity in a world of complexity.
The result of this process is a comprehensive Key Findings Report. This document is your roadmap, highlighting your company’s unique opportunities and challenges. With this report in hand, you’ll have the knowledge you need to make informed decisions and build a solid foundation for your AI journey.
2. AI Strategy & Implementation
A good strategy is more than just a list of tools; it’s a blueprint for your business’s future. Based on the insights from your assessments, we’ll partner with you to develop a customized AI Strategy that is perfectly aligned with your business goals, budget, and existing resources. We’ll help you define what success looks like and identify the most impactful ways to integrate AI.
Once the strategy is agreed upon, we handle the Implementation. This means selecting and deploying the right AI tools, the ones that will actually deliver on your strategy, and integrating them seamlessly into your workflow. We take the guesswork out of the process, ensuring that the technology works for you, so you can focus on what you do best.
3. Fractional AI Officer
Your AI transformation is a journey, not a destination. To ensure you maintain momentum and continue to see growth, a dedicated professional can make all the difference. Our Fractional AI Officer service provides you with an experienced AI professional who works closely with your team on an ongoing basis.
This is a cost-effective way to have continuous, high-level guidance without the expense of a full-time hire. Your Fractional AI Officer will provide strategic direction, monitor progress, and help you adapt as new AI technologies emerge, ensuring you stay ahead of the curve and continue to be the STAR in your industry.
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Our Services
Digital Marketing
Search Optimization
Social Media
Email Marketing
Content Marketing
Paid Advertising
Influencer Marketing
Web Design
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